Sure, I was excited to learn that Beyonce’s latest single shares its title with my birthday. Yes—Beyonce sold 828,773 copies in three days with no notice. Quantity, however, doesn’t always mean quality.
While Beyonce’s self-titled 5th LP may be the icon’s most impressive, if not definitive release to date, “7/11″—a track described as “R&B ratchet record similar towards ‘Partition,” —hardly carries the weight of ‘Yonce’s sexiest anthem to date.
Hyped through fake track-lists and insider comments, “7/11” is a minimalist trap cut that sounds more like an unfinished demo than a finished, radio-ready single. Rampant auto-tune, simple instrumentals, sloppy lyrics—all characteristics we’d never expect from a Beyonce release yet are plentiful in “7/11.” With so little to offer, the best feature of the song is the final segment which finds Ms. Carter playfully ad-libbing over a relatively lush pad vamp.
One viewing of the low-maintenance music video and anyone would conclude “7/11” is Beyonce’s attempt to let loose and play after a year of divorce rumors and back-to-back world tours. Still, fun and innovation—both of which “7/11” strives for yet falls short of—shouldn’t sound this forced. It’s hard to believe that “Partition” placed 10 spots lower than “7/11” on the Billboard Hot 100 yet became a viral phenom without the build-up.
I won’t lie: I don’t hate “7/11.” The track does, however, seem like a lazy, tired attempt from such the 21st century’s most elite diva. Beyonce’s latest single proves the hit-maker doesn’t need a reissue as much as a well-deserved break.